About - Roudy Farrane

DESIGNING THE INVISIBLE

Product Designer with five years crafting digital products for government, finance, and startups across English and Arabic markets. I specialize in design systems architecture, information architecture, and service design, transforming complex challenges into intuitive experiences.

The best interfaces disappear. When a bilingual banking app feels natural, when government services become instantly findable, when content governance tracks truth over time, that's design working as it should.

Based in Abu Dhabi, working globally.

Building Clarity

User Research & Strategy

Conducting discovery through interviews, testing, and analysis to identify real problems before designing solutions.

User Research & Strategy

Conducting discovery through interviews, testing, and analysis to identify real problems before designing solutions.

User Research & Strategy

Conducting discovery through interviews, testing, and analysis to identify real problems before designing solutions.

Information Architecture

Structuring complex services and content into clear, intuitive pathways that users can navigate effortlessly.

Information Architecture

Structuring complex services and content into clear, intuitive pathways that users can navigate effortlessly.

Information Architecture

Structuring complex services and content into clear, intuitive pathways that users can navigate effortlessly.

Service Design

Mapping and organizing business offerings to create coherent user experiences across multiple touchpoints.

Service Design

Mapping and organizing business offerings to create coherent user experiences across multiple touchpoints.

Service Design

Mapping and organizing business offerings to create coherent user experiences across multiple touchpoints.

Design Systems Architecture

Building scalable component libraries and design tokens that work across platforms, languages, and contexts.

Design Systems Architecture

Building scalable component libraries and design tokens that work across platforms, languages, and contexts.

Design Systems Architecture

Building scalable component libraries and design tokens that work across platforms, languages, and contexts.

Enterprise & Government UX

Designing for complex organizational requirements. Creating systems that balance compliance, accessibility, and user needs at scale.

Enterprise & Government UX

Designing for complex organizational requirements. Creating systems that balance compliance, accessibility, and user needs at scale.

Enterprise & Government UX

Designing for complex organizational requirements. Creating systems that balance compliance, accessibility, and user needs at scale.

Finding the Edge

Every project starts with constraints and ends with clarity, transforming complex challenges into intuitive experiences through systematic thinking and user-centered design.

I'm particularly interested in problems that require systematic thinking:

Building design systems that scale gracefully
Organizing complex information into intuitive structures
Establishing governance frameworks that maintain quality as teams and products grow.